Shandong Woerxin Machinery Co., Ltd.

User Groups and Characteristics of the Excavator Industry

Release time: 2019-11-23


Perhaps you’ve been a machine operator in the excavator industry for many years or have been an owner running an excavator business for decades—but chances are you still don’t fully understand the excavator industry itself. As a vital production tool in economic and industrial activities, excavators play an extremely important role in the field of construction machinery. So, the following article will help you see through the truth and gain a genuine understanding of the excavator industry.
  Perhaps you’ve been a machine operator in the excavator industry for many years or have been an owner running an excavator business for decades—but chances are you still don’t fully understand the excavator industry itself. As a vital production tool in economic and industrial activities, excavators play an extremely important role in the field of construction machinery. So, the following article will help you see the truth clearly and gain a genuine understanding of the excavator industry.
  According to tracking studies, excavators are primarily used in sectors such as municipal engineering (29%), mining (25%), infrastructure construction (21%), and real estate (20%). Below, we’ll analyze the user groups and characteristics of each of these sub-sectors one by one.
  1 User Groups and Characteristics—Municipal
  Typical user group: Municipal companies.
  Typical application scenarios: landscaping, greening, natural gas/cable wiring.
  Main models: Primarily excavators weighing under 10 tons, with 5-ton and 6-ton models being the most common. These machines are typically tailless (often operating in narrow alleys), and sometimes require rubber tracks.
  Timing for purchasing: Spring is the peak season for acquiring new equipment, summer and autumn see a small peak in replacing old equipment, and winter is essentially a period of near-complete shutdown.
  Trend: As aging accelerates, labor is becoming increasingly scarce and costly. Consequently, demand for municipal excavation equipment will continue to grow, and front-end work implements will become even more diversified.
  Decision factors: stable quality, convenient service.
  2 User Groups and Characteristics—Mines
  Typical user groups: mine owners and individual business owners who rent cars on a monthly basis.
  Typical application scenarios: stripping, excavating, and loading iron ore, coal, and stone mines.
  Main models: Primarily excavators weighing over 30 tons, which have high quality requirements for structural components, especially the bucket, undercarriage frame, and track chain.
  Timing of purchase: Not strongly seasonal—primarily depends on the prices of mineral resources. Once resource prices surge, a large number of impulse buyers will enter the market.
  3 User Groups and Characteristics—Infrastructure
  Typical user groups: bridge and road construction companies, and individuals with connections to bridge and road construction companies.
  Typical application scenarios: highways, railways, and infrastructure.
  Main models: Primarily 20- to 29-ton excavators that frequently switch between bucket and breaker hammer operations. The machines have low workload intensity and place high demands on cost-effectiveness.
  Timing of Purchase: Purchase between March and May. This period is highly sensitive to the country’s macroeconomic policies, so purchasing during winter is generally not considered. Instead, wait until the macroeconomic policy direction is set in spring before making a decision.
  4 User Groups and Characteristics—Real Estate
  Typical user groups: building renovation contractors, and local workers seeking freelance gigs.
  Typical application scenarios: Excavation of foundation pits (building slots) in high-rise buildings; corner and edge projects in real estate construction.
  Main models: For excavating trenches, a 30-ton excavator with a large bucket is used; for trenching operations, a smaller excavator weighing typically 6 to 9 tons is employed.
  Timing of purchase: When digging foundation trenches, the right time to buy depends on whether contracts have been secured. As for “lying around” job sites, fellow villagers generally make their purchases in spring.
  5 User Groups and Characteristics—Agricultural Water Conservancy
  Typical user groups: Village chiefs, Zhongshui Group.
  Typical application scenarios: dredging irrigation canals and constructing hydropower stations.
  Main models: For agricultural irrigation, 6- to 15-ton small excavators are typically used; for hydropower stations, 20- to 29-ton medium-sized excavators are generally employed.
  Timing of Purchase: Agricultural land development typically occurs during the transition between winter and spring, when crops have already been harvested and space has been cleared for construction. As for hydropower station development, the timing depends on the availability of construction funds and does not exhibit any obvious seasonal patterns.
  6 User Groups and Characteristics—Steel
  Typical user group: Steel mills.
  Typical application scenarios: ore sand transportation, slag removal.
  Main models: The former primarily consist of machines weighing between 20 and 29 tons, while the latter mainly feature mini-machines weighing under 6 tons.
  Timing of purchase: When steel prices enter an upward trend.
  7 User Groups and Characteristics—Other
  Users in industries such as ports, forestry, power generation, and oilfields have had no prior contact with this group and are not very familiar with their demographics and characteristics.
  A typical example of the rental industry is what we commonly refer to as “pa huo dian laoxiang”—local fellow villagers who work together. Their defining characteristics include strong community cohesion, a strong sense of hometown loyalty, and a preference for small excavators.